Spice Girls Pepper Co.
Provided visual direction, packaging design, and UI refinement to create a soothing, focused experience.
Scope
Client
Duration
Year
Started from a single Carolina Reaper Plant
I helped the Spice Girls Pepper Company create a brand system that captured the heart of their story and the joy that started it all. From a single Carolina Reaper plant to a thriving family business, their journey is about curiosity, creativity, and learning together. My goal was to design a brand that feels as authentic and spirited as the people behind it, reflecting their values of family, growth, and fun. Every detail, from the logo to the packaging, was shaped to tell a story of love, hard work, and the playful energy that makes their peppers and their people so special.
Dare To Dance
We wanted to stand out on the shelf but also be instantly recognizable as a spice. The solution was a bold, vibrant design system that balanced playfulness with clarity, capturing the family’s adventurous spirit while making Spice Girls Pepper Company impossible to miss.
Curiosity, Creativity, & Learning Together
The heart of Spice Girls Pepper Company is a family story built on curiosity, creativity, and learning together, and we wanted that same spirit to shape how the brand connects with consumers. Every design choice was made to reflect the joy, confidence, and playfulness that defines their journey, inviting people not just to try a spice, but to share in the family adventure behind it. By bringing their story forward in a way that feels authentic and approachable, the brand builds a genuine connection with customers who value flavor, fun, and the people who craft what they love.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
