Overland Provisions.
I developed a cohesive brand identity, custom illustrations, and web elements that help Overland Provisions make overlanding feel accessible, approachable, and adventure-ready.
Scope
Client
Duration
Year
All Journey No Destination
Overland Provisions needed a brand that spoke to seasoned adventurers without alienating families and first-timers. By blending earthy, adventure-driven visuals with friendly illustrations and clear digital components, I built a design system that feels both trustworthy and welcoming—making overlanding more accessible from the very first interaction.
Be Bold
The result is a website that feels as thoughtful and well-being-focused as the product itself—calm, functional, and distinct.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
