Daisy & Pepper.
Developed a brand identity for Daisy & Pepper Bakery and Coffeehouse that celebrates its joyful atmosphere with bold, welcoming colors and carefully considered typography.
Scope
Client
Duration
Year
&
One of the main challenges in designing the Daisy & Pepper logo was working with a long name that needed to remain legible and balanced across different applications. A traditional wordmark felt too wide and visually heavy, so I explored ways to create a more contained and flexible solution. The answer was to develop a logo badge that brought all the elements together in a cohesive shape. This approach not only gave the design structure but also made it adaptable for packaging, signage, and digital use. Simplifying “and” into an ampersand helped streamline the composition and create a stronger visual rhythm, resulting in a logo that feels both playful and polished, perfectly capturing the character of Daisy & Pepper.
Packaging & Print Materials
Daisy & Pepper’s primary need was a cohesive packaging and print system that reflected their warm, playful brand personality. I focused on creating designs that felt handcrafted yet polished, pairing vibrant colors with clean layouts and friendly typography. Each piece, from coffee cups and pastry boxes to menus and signage, was designed to create a consistent brand experience that feels inviting and memorable. The result is packaging that not only stands out on the shelf but also captures the charm and community spirit at the heart of Daisy & Pepper.
Watching it grow
It’s been inspiring to see how the new visual identity has supported Daisy & Pepper’s growth and recognition. The cohesive design system has helped their brand feel more established, memorable, and full of life.
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